StubHub Steps its Game Up

Photo by Bruce Bennett/Getty Images/www.businessweek.com Posted by: Curt Ashcraft (@cashcraft740)

Edited by: Tommy Parrill (@DearTommy)

  For as long as I can remember, I have felt at home when I am at a sporting event. Whether it is a ballpark, stadium or arena, the sporting atmosphere just puts me at ease.  About 5 years ago, I started purchasing my tickets through StubHub.com and I have yet to go anywhere else. They have an amazing selection of tickets for sporting events, concerts and etc., great security in terms of ticket arrival and legitimacy, and you can find some really amazing deals.  It is because of StubHub that I sat in the lower level at 10 Cleveland Indians games last year and spent no more than $25 per ticket. Didn't hurt that the Tribe couldn't buy a win, but you catch my drift. It also helped out when I made the trek to visit my friend in Pittsburgh and on a whim we decided to check out a Pitt Panther basketball game for $15 a piece. I suggest StubHub to all of my friends and will buy from there for as long as they exist, but like buying tickets from any website, they tack the service and shipping charge on at the very end, which can be kind of annoying. But for baseball season this year, the popular website has changed the game.

  As the MLB season starts next week, StubHub has released a policy that the ticket price that you see, is the price you pay. The service charge is already applied to the price that you see, so there will be no surprises at the end of your purchase.  I personally think that this is a genius move by StubHub.  When people see a price when searching for tickets, they either feel that is what they will pay or they aren't sure how much the service charge will be. What if you have a limit and that extra charge puts you over? That would piss me off. So the price you see is the price you pay is a fantastic idea which will then give people the idea that they aren't paying a service charge at all. Even though they are. Brilliant!

  So as the first pitch of the 2013 MLB season is set to fly next week, StubHub has controlled the ticket market once again. People went back for the service, and now they will continue to go back for the set price. I tip my cap to you StubHub, well done.

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